
About Tracy Rockney
Bringing Clarity to Complexity and Strength to Strategy

Tracy Rockney serves as a trusted advisor to founders and business leaders who are navigating critical growth decisions. Whether they're in startup mode, scaling for growth, or preparing for sale, she brings clarity to complexity through her signature approach of deep engagement and well-researched inquiry. Unlike traditional consultants, Tracy builds lasting partnerships with her clients, remaining actively engaged in implementing solutions that drive meaningful results.
Her board advisory work spans multiple pioneering companies, where she guides founding teams on strategies for building, scaling, and positioning their businesses for success. Tracy's hands-on experience in scaling and selling her own company provides her clients with practical insights that bridge the gap between theory and execution.
As the founder of Rockney Media, Tracy is continuing to expand her impact by creating a platform that champions ambitious leaders and changemakers, bringing powerful stories and insights to life through premium content that inspires action and drives progress.
She continues to embrace her values of lifelong learning, unwavering integrity, and determined resilience while helping others transform their most complex challenges into extraordinary achievements.
More About Tracy
Tracy is a strategic advisor and accomplished entrepreneur whose journey from blue-collar roots to successful female founder embodies the transformative power of determined leadership. Tracy earned her J.D. from Washburn University School of Law and her B.A. in Public Affairs & Policy from the University at Albany. After building a distinguished corporate career, Tracy embraced entrepreneurship at age 47, bootstrapping and scaling a company to a successful near nine-figure exit in just 6.5 years—a testament to her ability to transform ambitious vision into remarkable reality.
Values
My Fundamental Values

Life-Long Learning
Intelligence drives change, but wisdom comes from continuous learning. I believe education never stops and innovation follows curiosity. Every challenge is an opportunity to grow, every conversation a chance to learn.

Unwavering Integrity
Trust is the foundation of every meaningful relationship. I believe in transparent communication, honest feedback, and keeping promises. Integrity isn't just a value—it's the bedrock of effective leadership.

Determined Resilience
Success favors the persistent. I believe in taking decisive action rather than waiting for opportunity to knock. Through grit and determination, I transform challenges into stepping stones for growth.
My Vision
To foster a business world where leaders navigate complexity with confidence, turning strategic challenges into transformative opportunities.
My Mission
To empower seasoned professionals with the tools and mindset needed to navigate and thrive in today’s evolving business world.